Ravissant Mapin Publishing

Ravissant

A world of ultimate elegance
Ravi Chawla

Two young entrepreneurs, Mina and Ravi Chawla, developed a deep and keen understanding of India’s rich heritage and European standards of luxury, and created Ravissant—a brand that uncompromisingly fulfils the wishes of the most discerning international connoisseurs. Beginning with the goal to showcase the best of India for the world, over the course of five decades of outstanding entrepreneurship, Mina and Ravi have also brought the best of the world’s design aesthetics and practices to India. Ravissant, which means ‘delightful’, ‘ravishing’, ‘enchanting’ in French, takes us on a journey to the heart of luxury.

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Two young entrepreneurs, Mina and Ravi Chawla, developed a deep and keen understanding of India’s rich heritage and European standards of luxury, and created Ravissant—a brand that uncompromisingly fulfils the wishes of the most discerning international connoisseurs. Beginning with the goal to showcase the best of India for the world, over the course of five decades of outstanding entrepreneurship, Mina and Ravi have also brought the best of the world’s design aesthetics and practices to India. Ravissant, which means ‘delightful’, ‘ravishing’, ‘enchanting’ in French, takes us on a journey to the heart of luxury.
Art, culture and the finer things in life were integral components of the highly sophisticated societies that existed in ancient and medieval India. Throughout history, South Asia has introduced many different luxury materials and technologies to the world, including fine textiles, jewellery and other objects crafted in precious metals, often with rare gemstones, as well as works in stone and wood. These centuries-old works of art and handicrafts reveal a breathtaking level of skill and refinement. India has been the birthplace of distinctive traditional designs, and it has also absorbed influences from Persia, Europe and East Asia.

In the decades following Independence, the Indian economy has followed a strong growth trajectory, gathering pace considerably in the 1990s with the country opening up to the globalised world. While the world’s best-known luxury brands were developed over generations in the wealthy industrialised nations of the Global North, modern India’s domestic luxury market has been rebuilt and progressed under different circumstances and at a different pace. This is the backdrop for the success story of Ravissant. Two young entrepreneurs, Mina and Ravi Chawla, developed a deep and keen understanding of India’s rich heritage and European standards of luxury, and created Ravissant—a brand that uncompromisingly fulfils the wishes of the most discerning international connoisseurs.

Beginning with the goal to showcase the best of India for the world, over the course of five decades of outstanding entrepreneurship, Mina and Ravi have also brought the best of the world’s design aesthetics and practices to India. Ravissant, which means ‘delightful’, ‘ravishing’, ‘enchanting’ in French, takes us on a journey to the heart of luxury.

Ravi Chawla, along with wife Mina Chawla, is the co-founder of Ravissant Pvt Ltd. The Chawlas ventured into entrepreneurship in the 1960s soon after getting married and went on to establish Ravissant in 1982. With over two decades’ experience in working with Indian handicrafts, Ravi and Mina blended the unorthodox and ultramodern with the traditional to create a brand that introduced a new dimension to the world of luxury living and dressing in India. Building a standing along with the global names such as Dior, Channel, Hermes and Cartier, the Chawlas placed India firmly back on the map of modern-day world of luxury. They also tied up with Cartier to open boutiques in Delhi and Mumbai.

• First steps into business
• Total commitment to luxury
• Luxury 2.0: Handwrought silver
• Deep and lasting relationships
• The next generation
• Spirituality, charity, community
• The adventure continues
ISBN 9789394501171
Pages 236
Number of photographs 219 colour and 75 b/w
Size 9.45 x 11” (240 x 279 mm)
Date of Publishing Nov., 2023
Language(s)
Co-publisher(s) Mapin Publishing
Rights Available World rights

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